On-campus

Off-campus: Birmingham, MI

Available in the Detroit area, MSU’s Master of Arts Program in Advertising is designed to prepare students for positions in advertising management or advertising research with manufacturers, service industries, retailers, advertising or public relations agencies, advertising media, and non-profit organizations. The curriculum combines core courses that emphasize fundamental knowledge and skills with a series of approved electives that extend the base of knowledge to a specific application. Coursework integrates advertising, public relations, sales promotion, and direct marketing. Students are exposed to practical industry problems and situations in several different classroom teaching settings, from case analysis to research laboratories. They benefit from working with an academic faculty rich in professional experience, who have constant interaction with industry professionals; from exposure to practical industry problems and situations; and from the convenience of the location in the Metro Detroit Area.

For the official program description, visit the Advertising section of Academic Programs.

It is the responsibility of each student to be aware of and understand university regulations as published. To review the complete approved description of this program as well as academic policies and student rights and responsibilities, visit the Michigan State University Academic Programs site.

To learn more about this program, visit the Advertising program site.

Students are encouraged to begin study in the fall semester (beginning in late August). If collateral (prerequisite) courses are required, students may begin in the spring (January) or summer (May) semesters.

Over the years, graduates from the Master of Arts in Advertising have been recognized and acclaimed for their intensive professional training. As one of the oldest professional programs in advertising, MSU’s curriculum has emphasized a strong base of fundamental management and research skills, while at the same time evolving to anticipate the needs of a changing business environment.

Active industry professionals seeking advancement in the fields of advertising or public relations.

For information on Graduate Education at MSU, visit the Graduate Education section of Academic Programs. For specific program requirements, visit the Advertising section.

For an online Graduate Application, visit the Graduate School site.

For current tuition, fees, and payment information, visit the Controller's Student Accounts page.

For the University's tuition refund policy, visit the Controller's Operational Policies page.

For information about financial aid, including loans, available for students at Michigan State University, visit the Office of Financial Aid site.

For additional information about graduate study at Michigan State University, visit the Graduate School site.

Michigan State University serves the distance and continuing education needs of organizations by offering program customization, group sales, and consulting services through MSU Global Online Connection. To learn more, visit the MSU Global site.

To contact an MSU representative in your local Michigan region, visit one of the MSU Regional Offices.